Brand assets

Tone of voice

It’s important to consider the Vista tone of voice in any instance where we are representing the brand. This includes marketing materials, presentations, website, social channels, and at industry events (for example a panel/speaking slot).

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The 5 principles that guide the Vista tone of voice

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Authentic
We use language in its simplest form so everyone understands. It’s comprehensible, even for non-native English speakers.
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Trustworthy
As reflected by our industry expertise, market share, and brand equity, you can rely on us to make the best decisions for your cinema.
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Compelling
We know our stuff and we work with the best to provide first-class technology and services to cinemas. Our language reflects this.
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Empathetic
We build genuine relationships, fully aware that each customer has unique needs and challenges. Our empathy is the foundation for each software capability we build to help achieve your goals.
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Uplifting
We celebrate our customers and industry successes, we’re proud of our achievements, and we have a bullish attitude towards the future of cinema.

Value proposition

The value proposition is a single, clear statement that concisely communicates how your product will benefit your customer.

Vista Cloud is a comprehensive, reliable, and secure cinema management solution continuously delivering innovation and empowering exhibitors to focus on what matters – the moviegoing experience.

Vista is a cloud-based cinema management solution for exhibitors. The cinema industry is not just about running cinemas. Our target customer is aiming to keep their customers engaged and their business relevant in front of fierce competition, cinemas need to deliver a memorable moviegoing experience.

Vista solves their pain points and provides benefits by providing the following:

Comprehensive: Vista Cloud is a one stop shop powerful, flexible, and extensible enough to meet the specific needs of cinemas around the world.

Reliable and secure + focus on what matters: Vista Cloud’s best-in-class software and services give cinemas what they need to confidently and efficiently work on what matters most.

Continuously delivering innovation: Vista Cloud helps cinemas stay ahead with timely and relevant innovation delivered fast.

Focus on what matters, we take care of the rest

Fully hosted, managed, and monitored, Vista Cloud is easy to access, simple to use, and frees your teams from the heavy lifting — enabling them to make the most of Vista’s technology and be more productive, every day.​ Automatic updates​; no more servers to buy, house, and maintain; simple & efficient end-user experience; real-time, circuit-wide data and insights; peak-time scaling; anytime, anywhere access.

Stay ahead with more innovation

Capabilities that power all areas of your business — from on-site operations to head office management — exclusive features, frequent enhancements, and extensibility are foundational to Vista Cloud.​  We provide timely and relevant technology to help your teams succeed.​ Most functional and feature-rich capability suite; continuous innovation delivered straight to your teams; sandbox environment​s; comprehensive API-based extensions and marketplace.

Rest easy knowing your are in good hands

Leveraging unchallenged expertise, high-quality service, and good people, Vista Cloud provides a stable, reliable, and secure environment for happier and more confident teams. We are your trusted partner in delivering the ultimate moviegoing experience.​ Secure and compliant​; automatic back-up and disaster recovery​; 24/7 observability; robust offline availability.