Our goal is to use language consistently across the organisation. This kind of collaboration is key to creating consistent understanding across different aspects of our business and will help us reach our goal of communicating complex ideas in the simplest form.
Our corporate brand elements exist primarily at this level.
Names only, typeset as wordmarks. No other brand elements at this level.
Names + assigned colour for each tier. No other brand elements at this level.
Branding still TBD at this level. This will be minimal.
